3/15/2023 0 Comments Nike app for macThe pandemic has opened up online markets to sneakerheads in a way that we’ve never seen before. The pandemic has spurred demand for collectible sneakers worldwide This tactic can be traced back to 1985, when Nike dropped the Air Jordan 1, a culture-shifting sneaker that sold faster than the company could manufacture it, per Bloomberg’s analysis.īarbara Davidson from the consumer resale team at SavingSpot explains to FashionUnited that “while preferences for sneakers change with every season, every new product launch, every new celebrity endorsement and every high-profile marketing campaign, we see consumer trends shifting constantly.” “Sneakers are one of the most lucrative and fast-paced items in the fashion industry,” she adds. ![]() ![]() For example, Adidas only produces 40,000 pairs of each Yeezy release, reports Forbes. Major footwear brands tend to release a small number of their most iconic designs, adding to demand and anticipation. Limited supply, buoying demand an a fast-paced tech-enabled global market are doing the rest. Buying and selling sneakers is a business that currently has the potential to reach 30 billion dollars globally by 2030.
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